LO1/ LO2 RECAP STARTER TASK

1. Name three traditional methods of advertising. Billboards, posters, magazines/newspapers
2. Name three traditional methods of distribution. Cinema, TV,  Radio (Web 1.0)
3. What do you think Above the line advertising  means? Above the line advertising advertises to a mass audience, includes traditional methods. Conglomerates find this easy because they have horizontal integration
4. What do you think Below the line advertising means? Advertises to a niche, loyal audience. To a specific demographic, made easy with digital methods such as social media. Target followers
5. What is the benefit of digital and online technology for media producers in terms of marketing a product? It is much cheaper, has international reach, can post multiple times on multiple services, allows them to target specific demographics, due to convergence culture the use of hashtags and tagging means a producer can target a wide audience which is a benefit because it involves the audience, gives them instant feedback, can go viral, 

Define:

1. Technological convergence - When you can access multiple media and services from one place. Biggest example is the internet. 
2. Cross media ownership - When a conglomerate owns different subsidiaries that produce different  media types
3. Black box devices - Black box devices are an example of technological convergence because it allows people to access multiple media and services from one place, for example a phone. Multifunctional devices. 
4. Synergy - Promoting a service or product on different platforms, e.g on social media and on a billboard. Easier for a conglomerate as they have subsidiaries 

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