KTA 3: Traditional and Virtual Advertising

Task 1:

James Bond - No Time to Die 

Traditional Methods

Billboard - London Piccadilly Circus - Advertised in Piccadilly Circus because thousands of people will see the billboard in a day - Also James Bond is a traditionally British film so it will be marketed more heavily in British, but also internationally.

TV trailer - US TV - Marketed on US TV because it expands its target audience to the US - Advertised before NFL because that has millions of viewers so it is being targeted towards a mass audience. Very common above the line advertising. 

Digital Methods

 Social media advert from Instagram,  promotes the film on its release date to a wide audience as many people will be visiting their Instagram account on its release date.  Creates hype by stating that "The wait is over"  which makes the event seem more dramatic.

They also created a hashtag #NoTimeToDie which allows fans to participate in the promotion because it is featured on Web 2.0 which is interactive. This means that the advertising spreads very quickly to a very wide audience which creates hype surrounding the product.

3. The methods work together because the Digital marketing on Web 2.0 mostly targets the digital natives as they are more prominent on social media, this contrasts the traditional marketing which typically targets the digital migrants because they are less prominent on Web 2.0 and will pay more attention to traditional advertising. Combined, this targets a very wide range of audiences which will result in greater viewership numbers and therefore more profits. 

Task 2:

This is a Pop-Up advert for a game production company called "Versus Evil" who are advertising a sale of their games on Steam. It is being advertised on Steam because steam is a games launcher so people who use steam are much more likely to be interested in their products that the average person. 

This is a set of Banner adverts for the marvel comic books that were released in 2012. They are specifically skyscraper adverts which are tall but thin adverts that can fit on the side of a website. They are relatively cheap to buy so they can be distributed to a wide range of people and can also be targeted to their intended audience.

This is the official Instagram account for the TV show Brooklyn 99. It has links to the other social media accounts for the show to increase its distribution. It also includes lots of teasers of the upcoming episodes so that the audience is more excited about it and more likely to watch it.

Task 3:

This is an example of below the line advertising because it is being promoted on social media and it is targeting a more niche audience. The target audience would be people interested in learning about music for films which is quite specific audience so the adverts will be targeted at those people with an interest in music. This kind of more niche product will have a smaller advertising budget so they need to use below the line advertising for their adverts to have a large enough reach.